Trust vs price
In high-ticket, customers don't buy the cheapest. They buy the one they trust. The brand must build that trust at every touchpoint.
Analysis
Strategic notes on e-commerce, AI and markets.
Concrete analysis: what works, what breaks, where the opportunities are. The goal is actionable, not academic.
AI as operational leverage
AI agents don't replace judgment. They accelerate research, qualification, follow-up and analysis — when properly framed.
Sourcing as competitive advantage
A good supplier network is a moat. Competitors can copy a site, not a trust relationship with a manufacturer.
These analyses feed operational decisions, not just theory.